Search:

Home | Miscellaneous


How To Grow Your Bounce House Rental Business

By: Cheryl Pierce

Marketing a moonwalk rental business can be tough sometimes. Almost everyone starts their marketing with the yellow pages. But there really is a better way. Almost 75% of my marketing is done with a newsletter.

Do you question if a newsletter will work for you? Why wouldn't it? You're an expert on entertainment. And you have a lot to offer your customers.

Setting up a newsletter is fairly easy. You'll need a newsletter service with an autoresponder. I use Intellicontact for mine. It's very easy to set up a form for sign ups on your website.. Sometimes it helps to offer an incentive. A free party drawing is a great way to get people to sign up for your newsletter. Just make sure that if you do this, follow through and actually give away a party. That's just one more story for your newsletter.

I always do two sets of writings. When people sign up for my pricelist they get a series of preplanned emails that tell all about our business. I write these one time. You can write a year's worth of short letters if you want. They go out at a preplanned time to the customer. Then, you have your actual newsletter. I usually do my rental news about once a month although you might choose to do one more frequently. Decide what your goal is when a customer subscribes to your letter. Is it a quick sale? A possible customer who will tell others about you? A great rental? Probably your goal will be all of the above. Achieving your goal is easy if you write the right type of letter.

Keep your letter informative. Offer information beneficial to the customer. You might offer theme party ideas, decorating ideas or tips on specialized parties. BUT, in addition to tips, you want to drive the customer to your website or get them thinking about doing business with you. AND you want some quick sales from your newsletter.

Here's a format that usually works: Write a generic letter listing some entertainment ideas for different types of events. Change events for each newsletter so there's always something to look forward to. Include games, recipes or anything else your readers might enjoy. Include some links to affiliate products you sell...books on planning parties, decorating websites, kids games. And finally, focus a couple of paragraphs on specific items that you offer that might be beneficial to your customers.

When you talk to a prospective client, always ask permission to add their email address to your list. I generally add 20-50 new names each week...and you'd better believe it's a great way to promote your business!

Article Source: http://www.articlemanual.com

PartyZone Entertainment.com is the site to visit to find out everything about the Party Rental Industry. Visit Grow Your Party Rental, Moonwalk & Bounce House Biz to find out everything about growing your business the easy way.



Please Rate this Article

Not yet Rated

Click the XML Icon Above to Receive Miscellaneous Articles Via RSS!
Additional Articles From - Home | Miscellaneous
More Articles
Sign Up for a free account or learn more.
Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds
Article Marketing Sites
News Desk
About Us
Link to Us
Contact Us
Privacy Policy
Terms of Service
Must See These
Right Article
Finance Manual
Health Manual
Web Directory

Powered by Article Dashboard