Search:
Dan Herman's Articles
Display Category
|
Title
|
Newest
|
Oldest
Is Your Company Underachieving Because You Set Goals Before Mapping Opportunities?
Try this: Identify and map your opportunities BEFORE setting goals. From my experience this changeover usually results in a quite dramatic upgrade of goals and plans! It leads you to a much fuller understanding of your potential achievements, before you limit yourself to defined goals.
Can Short-Term Brand "Candidate Obama" Transform Successfully Into Long-Term Brand "President Obama"
Clinton is already running a presidential campaign, i.e., attempting to build a long term brand. She is trying to inspire trust, while Senator Obama is spreading enthusiasm, taking advantage of the benefits of short term branding.
10 "De-Clone Yourself" Tips For MBA Clones
Are you an MBA Clone? I challenge you to read my article titled: "Test Yourself: Are You an MBA Clone?". Take the short test and find out if you are an MBA Clone. If you've been diagnosed as one, I strongly suggest that you consider de-cloning, ASAP. De-cloning is possible, painless and very lucrative.
Test Yourself: Are You An MBA Clone?
Standardization in MBA programs results in a similarity in the professional approach and managerial thinking of their graduates. Thus, many executives today turn into "MBA clones." In our hyper-competitive markets, MBA clones pose an imminent and tangible threat to the competitiveness of the companies they work for. What about you? Do you have the symptoms?
The Eternal Principles for Creating Luxury Brands
Much has been said lately about the changing nature of luxury these days. While some of the proclaimed changes are no more than the result of historical myopia, certain developments are worth noting. Despite all these significant developments, the nature of luxury has remained unchanged in essence.
How Can You Lure Consumers Into Loving Your Brand?
Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions.
Marketing Reinvented - Electrifying Is The New Satisfying!
Electrifying Marketing is the new marketing philosophy I want to offer you. Its roots stem from the realization that marketing today is no longer about satisfying unsatisfied needs. More often than not, it is about re-satisfying already satisfied needs, with better, more exciting solutions.
The New Market Segmentation
The new method is called "Contextual Segmentation" - segmentation according to contexts of purchasing or using/consuming.
The 5% That Determine Your Company's Success
The comforting secret is that you don't need to be different in everything in order to succeed, only in certain things.
The Limitations Of Blue Oceans Strategies And An Unexpected Alternative
Once your Blue Ocean Strategy works, sooner or later someone will copy or even improve your already successful model, and your ocean will become red again. The critical question is: what can be done which is immune from imitations? Apparently the principle is simple. Introducing the Unfair Advantage.
A Reality Check On Your Marketing Strategy
The 'Marketing Scenario' is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to learn if they make any sense.
The Strategy Is the Brand
The brand strategy is the translation of the competitive strategy into a language of promises made to the consumer.
The What's Next? Process for Creating a Winning Competitive Strategy
The new heart of the process is the question "what is possible?" The process I am offering is based totally on systematic examination and thorough scanning of available opportunities.
The Best Kept Secret of Successful Differentiation
I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation that will not be not imitated by your competitors, even though it will bring you unmistakable success with consumers.
Creating Brand Instrumentality Beyond The Product
The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide. A value which becomes the major motivation for consumers to desire the product.
More Articles
Your Ad Here
Sign Up
for a free account or
learn more
.
Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds
Article Marketing Sites
News Desk
About Us
Link to Us
Contact Us
Privacy Policy
Terms of Service
Must See These
Right Article
Finance Manual
Health Manual
Web Directory
