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Is Your Company Underachieving Because You Set Goals Before Mapping Opportunities?
Try this: Identify and map your opportunities BEFORE setting goals. From my experience this changeover usually results in a quite dramatic upgrade of goals and plans! It leads you to a much fuller understanding of your potential achievements, before you limit yourself to defined goals.
Can Short-Term Brand "Candidate Obama" Transform Successfully Into Long-Term Brand "President Obama"
Clinton is already running a presidential campaign, i.e., attempting to build a long term brand. She is trying to inspire trust, while Senator Obama is spreading enthusiasm, taking advantage of the benefits of short term branding.
The Eternal Principles for Creating Luxury Brands
Much has been said lately about the changing nature of luxury these days. While some of the proclaimed changes are no more than the result of historical myopia, certain developments are worth noting. Despite all these significant developments, the nature of luxury has remained unchanged in essence.
How Can You Lure Consumers Into Loving Your Brand?
Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions.
Marketing Reinvented - Electrifying Is The New Satisfying!
Electrifying Marketing is the new marketing philosophy I want to offer you. Its roots stem from the realization that marketing today is no longer about satisfying unsatisfied needs. More often than not, it is about re-satisfying already satisfied needs, with better, more exciting solutions.
The New Market Segmentation
The new method is called "Contextual Segmentation" - segmentation according to contexts of purchasing or using/consuming.
A Reality Check On Your Marketing Strategy
The 'Marketing Scenario' is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to learn if they make any sense.
The What's Next? Process for Creating a Winning Competitive Strategy
The new heart of the process is the question "what is possible?" The process I am offering is based totally on systematic examination and thorough scanning of available opportunities.
The Best Kept Secret of Successful Differentiation
I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation that will not be not imitated by your competitors, even though it will bring you unmistakable success with consumers.
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