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What is the Difference Between Sales and Marketing?
The traditional business terms sales and marketing are still with us but business evolution is rapidly changing and blurring the lines of distinction. Form follows function and function follows results.
What are the Consequences of a Weak or Incomplete Search Engine Marketing Plan?
Running a regional business with a weak local marketing strategy leaves so much potential business on the table...
How to Leverage Your 'Touch Points' When Building Web-Based Marketing Strategies
Matching your web content to your sales touch points can give a boost to your total sales effort.
Marketing and Sales: An Evolutionary Process
Marketing and sales is based on people and people change constantly. What's not to like about that?
How Data Mining and Internal Marketing Can Boost Your Sales
Getting good data on your better prospects allows you to market directly to them. What else do you want?
Why Bodacious, Internally Generated Self Promotion Beats Boring, Checklist Marketing
Checklist marketing is ineffective, so just who are you kidding when you fool yourself?
Cold Calling: Not Just for Fools, Crazies and Door to Door Salesmen Anymore
Cold calling is everyone's bane. But it needn't be. Getting out does wonders for the mind and body and sometimes even the pocketbook...
Why Google and Yahoo Foot Prints are Eliminating Everything but Your Business Card
What would happen if you threw out all your sales and marketing materials except for your business card? The answer might be worthy of some consideration.
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