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Terry Stanfield's Articles in Miscellaneous

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  • Search Engine Marketing - Are Doorway Pages Bad
    You've probably come across a doorway page before when you were surfing the Web. Doorway pages are similar to landing pages except doorway pages are practically empty. Doorway page are created specifically to utilize search engine optimization techniques and search engine marketing to get listed in the highest spot possible on search engine results page. Sometimes the person who stumbles onto a doorway page will need to click through the doorway page to get to the actual website that they were trying to get to and sometimes the page uses a Meta refresh, or an HTML code that instantly redirects the reader to another website.
  • Search Engine Marketing - Search Engine Optimization is Important
    Search engine marketing is the process of using search engine optimization to make sure that your webpage consistently is at the top of the heap when customers and client do an Internet search for terms that are related to your product or service. When search engines send out spiders or bots to collect information about different websites that is then used to decide which web pages show up first in search listings these spiders and bots are looking for search engine optimized content, or SEO content. SEO content drives search engine marketing by repeating certain keywords or key phrases a certain number of times.
  • Search Engine Marketing - Use the Right Landing Page
    The landing page design that you use on your website can make a big difference in how many customers or clients that you attract. It's very important that the landing page design be specifically set up to accomplish a goal. You can use search engine marketing to get new clients or customers to click on the website's landing page but then what happens? A strong landing page design can close the deal, but a weak landing page design will send your clients and customers surfing away.
  • Search Engine Marketing - What is Search Marketing?
    If you run a business that operates on the Web you've probably heard that you need to do some search marketing but you might not know what search engine marketing is. Search marketing is the process of getting listed higher on search engine result pages so that your website is more visible to potential customers. Studies have shown that people are most likely to click on the top three or five sites listed on search engine result pages and probably will never look at the other pages that are listed. So you need to get your site listed on those pages in order to increase web site traffic that you need to really be successful. You can use search engine marketing to get your website listed higher on search engine result pages and get more customers.
  • Search Engine Marketing: What SEO services do I need
    Are you confused by all the talk about SEO services and how you need to make your website search engine optimized in order to increase the amount of web traffic that your web site gets? It can be confusing at first to know what SEO services are all about and what SEO services you need to implement some search engine marketing into your website and to increase your ranking on the search engine results pages. If you have never worked with a consultant before you'll find that working with a qualified consultant is the best way to make sure your website is 100% search engine optimized.
  • Increase Web Site Traffic - How to with paid search advertising
    If you've tried to increase web site traffic with search engine marketing and search engine optimization but you still aren't seeing the kind of web site traffic that you want to have it might be time to consider investing in some web advertising. There are different options when it comes to web advertising but the styles of web advertising used the most by businesses is and paid search advertising. Paid search advertising is a good option if you've already tried search engine marketing and search engine optimization because your site is already well set up for paid search advertising. Paid search advertising is paying to make sure that a link to your site and a description of site is placed at the very top of a search engine results page.
  • Search Engine Marketing - You still need HTML Meta Tags
    If you start to panic when you see "HTML" and think that using HTML Meta tags is something that will be too difficult for you don't panic. Using these tags is a big part of search engine marketing and is very important when it comes to using search engine optimization to help your website get more traffic. These tags are words, usually the same keywords or key phrases that you are using throughout your website in an effort to use search engine marketing and search engine optimization to increase the number of people who find your website.
  • Increase Web Site Traffic - How with SEO
    Do you need to find a way to increase web site traffic? Have you used any search engine optimization on your website? Before you do any expensive web advertising or build an expensive new site try using some simple search engine optimization on your website to increase your web site traffic. Search engine optimization is the best way to increase web site traffic and increase your position on the search engine results pages. Getting into a higher place on the search engine results pages means more hits to your website and more customers.
  • Increase Web Site Traffic - Discover How with Video Marketing
    Have you thought about using internet video marketing to increase web site traffic? Internet video marketing is a very trendy form of web advertising right now and many companies are using a combination of search engine optimization and internet video marketing to increase traffic and increase their customer base. These days customers want more than just a slick ad. If you want to draw customers to your website the best way is to combine some web advertising with a fun and informational internet video marketing campaign. You should still use search engine optimization on your site to makes sure that your site gets shown on the front page of the search engine results pages and you might want consider buying some paid search web advertising too but once you have lured customers onto your site pitch your product with some new internet video marketing.
  • Search Engine Marketing - What is Social Marketing?
    Social marketing is a new form of advertising that is just starting to become popular. Often social marketing is a favorite of small businesses because it is virtually free although in order to use it to drive traffic to a website the company still needs to use traditional search engine marketing and search engine optimization techniques. It is build around the idea of link strategies and using personal networking to drive website traffic. Before the widespread use of social networking sites social marketing really wasn't a viable option for most mainstream businesses but now the popularity of social networking sites like MySpace and Facebook has made social networking and social marketing very popular. Link strategies that are often used in social marketing involve creating free accounts on these popular social networking sites and then using search engine marketing techniques to increase traffic and network with others who interested in the same topics or with customers. Using search engine optimization to create search engine marketing content on your social networking profile pages can help get your profile listed in search engine results pages and you can use search engine marketing articles to help gain readers and friends across the net.
  • Increase Web Site Traffic - How to with paid search advertising
    If you've tried to increase web site traffic with search engine marketing and search engine optimization but you still aren't seeing the kind of web site traffic that you want to have it might be time to consider investing in some web advertising. There are different options when it comes to web advertising but the styles of web advertising used the most by businesses is and paid search advertising. Paid search advertising is a good option if you've already tried search engine marketing and search engine optimization because your site is already well set up for paid search advertising. Paid search advertising is paying to make sure that a link to your site and a description of site is placed at the very top of a search engine results page.
  • Search Engine Marketing: Timing of SEO in the Web Design Process
    If you're just starting to build your website now is the best time to start planning your search engine optimization and search engine marketing strategy. The best time to introduce the SEO planning of a website is when the site design is ready and the site is ready to be launched but there is no content yet for the site. Just before the site launches is the time to bring in an SEO consultant to provide some SEO services. After the design of the website is done an SEO consultant can give you suggestions about what keywords and key phrases you need to add into the site HTML as Meta tags and where those tags should go. Once the site is tagged and the design and navigation has been tested it's time to add in content. Having SEO content on your site from the start will give your web site a big advantage over older websites that might already have a bit of a following but haven't had any SEO services by a professional SEO consultant.
  • Search Engine Marketing: How Search Engines Rank Web Pages
    Getting your webpage ranked as high as possible on a search engine results page is one of the goals of search engine marketing and using search engine optimization on your website. But do you know how the search engine actually ranks and indexes web pages? Most search engines use a complicated process to index and rank the web pages that the search engine spiders find when they are scanning the web. Using search engine optimization and putting articles written with search engine marketing in mind will get the search engine spiders to your site but once the search engine spiders find your site they have to index your site and then assign your site a ranking within the thousands of other sites that contain information on the same topic that your site has.
  • Search Engine Marketing: What to Look for in an SEO Consultant
    When you want to add some search engine optimized content to your website it's probably a good idea to hire a professional SEO consultant. A professional SEO consultant can help you decide what SEO services you need in order to overhaul your existing website to make it more search engine optimized and to implement some search engine marketing. A consultant can also tell you what percentage of SEO content you need to have on your site and what Meta tags to use.
  • Search Engine Marketing: How Search Engines Work
    Have you ever wondered how exactly search engine marketing works or how search engine optimization can help your business? Search engine marketing relies on the basic principles of search engine optimization. Search engine optimization makes it possible for a search engine's spider to find your web page and add it to the search engine results page whenever someone does a search for a word or phrase that shows up on your website.
  • What you need to know about search engine submission, Part II
    In part one we discussed the need to have your site indexed by the major search engines and ordered to be found in the search results. In this article we're going to discuss three ways to have your site indexed, get into the search engines database that are safe and will not get you banned by the search engines.
  • What you need to know about search engine submission, Part I
    If your website has not been indexed by the search engines you will not come up in the search results. When you search the "web" using Google, Yahoo or MSN's search tools, you're not searching the Internet you are searching the search engines databases.
  • Long-Term Care Insurance, Prepare for the Unthinkable
    It would be a wonderful world if nothing changed and everything remained the same. We would not age, die or need medical care in any way. However, the sad truth is that the world is a dynamic and ever-changing place, where nothing remains the same. We may hope that things will remain the same, but they never will, and it is up to us to prepare ourselves for the possible future outcomes that can be difficult to envision. One such way to prepare is through the purchase of long-term care insurance, which can be your best bet for a financially stable life when long-term care becomes an issue for yourself, or a loved one.
  • How Much Long-Term Care Coverage Do I Need?
    Long-term care may be needed for yourself, or a loved one, in the future and you need to prepare for that possibility. However, it can be difficult to know exactly how much long-term care they will need in the future, since it is impossible to predict the future. You could end up needing long-term care insurance for a few months following an accident, surgery or illness, or you could need long-term care insurance for years in your old age when you need assistance with day-to-day activities. There is no way to tell how it will be for you.
  • Beware of Reverse Mortgage Scams
    Reverse mortgages are being used by more and more seniors in an effort to get a loan that does not have to paid back until they move or die, giving them the funds they need to pay for their own long-term care, without relying on family or insurance. It is an incredibly popular practice for those over the age of 62, who own a home and don't want to be a financial burden on their families. In fact, they are the most popular type of loan for Americans over the age of 62.
  • Long Term Insurance Fraud: How To Avoid It
    We do not live in a perfect world and the risk of fraud exists. It may be a fraud through a company offering you products, or it may be fraud through con artists, but the sad truth is it exists. Long-term care insurance is not exempt from the risk of fraud, and there are those out there who will try and benefit off your misfortune and leave you with nothing. One of the important things you can learn from the mistakes of others is how to avoid being a victim of insurance fraud.
  • Landing pages, Flypaper or Trampoline?
    Landing pages have the ability to grab and hold us like fly no-fly paper or repel us like jumping on the trampling. The question is what impact does your landing page have on the people who visit your website. As I talk to people who are just getting into SEO (search engine optimization), all they focus on our rankings in traffic. We have to remember that "rankings" in "traffic" or not the end but a means to the end. That end is visitors to your site that take advantage of the solutions that you offer. We can have a lot of traffic to our website but if no one is sticking around long enough to see if our solutions can solve their problems then that traffic does not mean anything.
  • Search Engines 101: Paid Search Vs. Natural Search
    Search Engines
  • Who Can Afford Long-Term Care Insurance?
    Insurance is a wonderful thing. It gives us the peace of mind knowing that someone has our back, and it provides us with the security we need in the event of an accident that can alter the course of our lives. Long-term care insurance is no different, but many feel they cannot get it because they do not know how they will afford long-term care insurance. The question then comes up about who can afford long-term care insurance.
  • Planning For Long-Term Health Care
    The future is uncertain and anything can happen. You may live a long and healthy life, only to die at the age of 102 while you are out on your daily jog, or you may suffer a stroke at the age of 62 and require long-term care to help you accomplish your daily activities. As a result, you need to start planning for long-term health care to ensure you do not suffer from an unexpected event that could leave you as a financial burden on your family.
  • Why Purchase Long Term Care Insurance?
    Nothing in our lives is static, least of all our own ability to care for ourselves. Eventually, as we age, the need to have a long-term care solution becomes increasingly important. However, long-term care insurance does not have to only apply to the elderly. Christopher Reeve, who was paralyzed at the age of 42, required nine years of long-term care. As a result, the need for long-term care insurance is incredibly important and individuals need to start looking to purchase long-term care insurance immediately.
  • The Difference Between LTC Insurance and Long-Term Disability?
    There is often a degree of confusion when individuals are dealing with long-term care (LTC) insurance and long-term disability coverage for obvious reasons. The average consumer can be forgiven for confusing the two forms of insurance, but it is important the difference is known to ensure that you do not get something which may not apply to what your long-term needs are.
  • What Age Should I Consider Long-Term Care Insurance?
    Long-term care insurance is a very important part of ensuring you have a future that does not leave your family struggling to pay your bills at the nursing home. Getting that insurance means you are taking the initiative and thinking ahead, which is an excellent quality in an individual. However, many potential long-term insurance individuals do not always know when they should consider getting long-term care insurance. So, when should you think about making the commitment?
  • Finding Clients In An Ocean Of Competitors
    There is more business being done online than ever before. There are hundreds of thousands of new business web sites coming on every month. 70% of the US population (233 million people) are online. Over 1.2 billion people worldwide are online. The question is how do we find clients in an ocean of competitors?
  • What Does Long-Term Care Cost? Who Pays?
    In the many different discussions about the importance of long-term care insurance costs, there is often very little discussion about how much it will cost an individual. For many, the long-term care insurance cost is immaterial when compared to the benefits it can bring to an individual who is in need of long-term care.
  • Understanding LTC Insurance Company Rating
    Companies are like people, and just like people, they can fall on financial hard times and suffer through bankruptcy. This is especially true for long-term care (LTC) insurance companies, who have to deal with an expensive and complex insurance system. As a result, some companies end up going into bankruptcy because they are unable to afford to pay out benefits due to a variety of factors. This means it is very important for individuals to look at LTC insurance company ratings so that they are not left with nothing to show for the premium payments.
  • Is Long-Term Care Insurance For You?
    Who knows what the future will hold for us. A simple drive through the city can turn into a serious car accident that leaves you in need of long-term care for the rest of your life, depending on how circumstances fall into place. Many people understand that the worst can happen in life, but few actually prepare for it. If you do want to prepare for the possibility, there is nothing better you can do than purchase long-term care insurance.
  • What to Look For When Researching Long Term Care Companies?
    Long term insurance insurance should be part of a plan that leads provides a financially stable and safe future in the event of a long term care crisis. If there are no provisions at hand, you should start looking into long term care insurance to help make your life, and the lives of your family, more secure.
  • Linking Reverse Mortgages and Long-Term Care Insurance
    As individuals age, the question of how to pay for their expenses in the troubling situation where they cannot take care of themselves comes up. Millions of seniors across America are beginning to look at the future and the possibility their children will have to pay the costs of their care, and some are doing something about it. Typically, it will come down to two choices for seniors. They can either go with long-term care insurance policies that will help keep them afloat financially while they are getting long-term care. The other option is they can look into a reverse mortgage to help finance their needs. The options of a reverse mortgage and long-term care insurance are becoming the two main ways seniors are paying for their own long-term care.
  • Understanding The Value Of Long Term Care Insurance
    Long term care is a reality of growing old. As we get older, the possibility of needing someone to help us take care of ourselves is going to increase. Things could turn out for the best and you may not need long-term care, or they could turn out for the worst and you could need ongoing, long-term care. There is no way to predict what will happen in the future, but there is a way to plan for it.
  • Long Term Care Insurance: Can I Deduct Any Of My Premiums?
    When tax season comes, all anyone seems to talk about is deductions. Not surprisingly, one of the most common questions about long-term care insurance premiums is "Can I deduct them?"
  • making paid search more effective
    Paid search is a fantastic way to drive web traffic to our site from the major search engines. It can also suck our marketing budget dry in just a couple of days if not done properly. The bottom line is someone is going to profit by implementing paid search. The question is, is it going to be us or the search engines? The goal of the search engines is more clicks. The more people click on our ads the more money the search engines make. Their strategy is to get as many clicks as possible within our budget are willing to do that all day long. The real goal should be "fewer clicks, lower cost with more conversions". Let's take a few minutes to look at some strategies that should make a difference in our campaigns.
  • how to write great articles for the internet
    A lot of people are beginning to see the importance of writing and publishing articles on the internet as part of their SEM marketing campaign. This is also a great way to improve the link popularity of your website as part of your SEO efforts, showcase your expertise and be seen as an expert in your field. A lot of us know more about our field and how our product or service can help people than anybody else. The question is where to start. This article designed as a starting point so that we can get some of our own ideas and solutions published.
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