Designing a website is a difficult task – revamping or redesigning it is a whole new challenge altogether. Difficult as it may be, planning your website revamp is essential for creating a site that performs better than its predecessor and helps you achieve your business goals. In this article, we will talk about some crucial aspects that you need to consider before planning a website revamp and some important tips to help you along the way.
Before we begin, here are some questions that beg your attention:
- Does your website’s design look outdated? – We understand that not everyone is aware of the latest trends in site design, but being an internet user yourself, this should not be a difficult question to answer.
- Have you experienced a sudden drop in sales? – There can be many reasons for this, but the site experience can be a major factor.
- Have you been ignoring concerns or complaints relating to user experience on your site? – This is a big red flag.
If the answer to any of the above questions is affirmative, then you might have to start considering a website revamp. Here are some tips to help you get started:
1. It all starts with Analysis
A successful revamp is based on a careful analysis of your current design, allowing you to pinpoint aspects that are working and those that are not. Analyze the behavior of users on your site and try to identify pain areas. The more you understand about what people like and dislike in your current design, the better prepared you will be to create a successor that succeeds.
2. Create a Priority List
After careful analysis, once you have listed down the pain areas, you need to sort them in the order of priority. This will help you revamp your site to meet the specific requirements of your business. For example, if you want your customers to opt for more package deals than single products, then your site’s design must be in sync with that goal.
3. Design for your Target Audience
It is important to remember that as you grow and evolve as a business, your target audience will change too. Hence, if you have launched new products or expanded into new markets, then this might be a good time to redefine your target audience. This will help you create a website which talks to your desired users optimally.
4. Create a Revamp Plan
After taking all factors into consideration, including design changes, color specifications, etc., you need to create a plan for revamping your website. This means having timelines, testing periods, etc.
Also, you might want to revisit the web hosting plan. A well-performing website relies heavily on the type of host it lives in. For example, if you have been using shared hosting services and feel that your business has grown and requires a more reliable hosting service, then you might want to consider Cloud Web Hosting services or VPS Server Hosting, depending on your requirement.
Remember, revamping your website is an opportunity to iron out creases from the earlier design and take your business in the direction that you intend to. Ensure that you plan it well, retain your current traffic and offer a great user experience to your site visitors.