Nowadays the internet has become one of the core human necessities, especially as its use has become an inseparable habit. Searching for information and purchasing for products and services online has only increased exponentially over the years as the number of internet users keeps soaring. This indeed shows how vast the internet’s potential, particularly for businesses marketing their goods and services. This sees a shift in media purchases by corporations and marketers, from offline channels such as television ads or roadside banners or billboards to online-based channels.
For businesses, the internet is seen as the next big thing in marketing and advertising after the wide-reaching television. Unlike television ads, online presences and ads can virtually be accessed anywhere and anytime by all sorts of people with a mobile device. Today, almost all businesses formally established businesses have websites and social media accounts. This sets up businesses to be able to … Read More