Ever since the creation of the internet, much has changed within this technological realm. The use of the internet has significantly increased all over the world; nowadays, connection speed and quality have improved as well as interactivity and visual aesthetics of interfaces. The industry has grown astronomically, and has gathered immense experience regarding online consumer behavior. This evolution led to radical changes in marketing. In fact, the evolution and proliferation of mobile technology gave retailers the unprecedented opportunity to reach potential customers at anytime and anywhere. This generated an entirely new environment for competition. Since the impact of the internet, time cycles of marketing, segmentation and targeting have completely changed. By changing the way people buy, the internet has changed marketing.
Due to these advances, businesses have had to adapt, and change the way they used to market themselves; to stay in business they had to take advantage of the … Read More