Nowadays the internet has become one of the core human necessities, especially as its use has become an inseparable habit. Searching for information and purchasing for products and services online has only increased exponentially over the years as the number of internet users keeps soaring. This indeed shows how vast the internet’s potential, particularly for businesses marketing their goods and services. This sees a shift in media purchases by corporations and marketers, from offline channels such as television ads or roadside banners or billboards to online-based channels.
For businesses, the internet is seen as the next big thing in marketing and advertising after the wide-reaching television. Unlike television ads, online presences and ads can virtually be accessed anywhere and anytime by all sorts of people with a mobile device. Today, almost all businesses formally established businesses have websites and social media accounts. This sets up businesses to be able to directly promote and market their products and services to consumers, bypassing all the common intermediaries. At the same time, internet marketing opens up new avenues and possibilities for businesses to reach more markets and consumers.
What is Business Marketing Through the Internet?
When we mean to define what internet marketing is, there will be so many processes that can be attributed as internet marketing for businesses. However, there are several online processes that find themselves categorized as online marketing according to experts and practitioners.
The following are some internet business marketing strategies you can try:
1. Create a Website or a Specific Blog for Your Business
Creating a website or a specific blog for your business is important, if not the most important aspect for your business to engage in online marketing. This website or blog will become the basis of all your internet marketing efforts. Thus, depending on the type of your business, your website can be set as a place to sell your products and services, becoming an online anchor point where your business builds its brand, and even set as one of your business’ communication hubs with customers, partners, or other inquirers.
From a cost perspective, building and maintaining a website for your business can take less than building or renting, and maintaining a physical brick-and-mortar location. But websites or blogs will trump physical locations indirect comparisons, as there are free alternatives which your business take advantage of to jump-start your internet marketing campaign.
2. Optimize Your Website or Blog for Search Engines
As your business’ website or blog is established, you actually have only complete have of the initial step; you have to optimize the site for search engine indexing so that the site appears as high as possible on the search results page. This does not come easy to implement as Search Engine Optimization (SEO) requires efforts targeted at the target page itself, as well as building a network of links at external websites pointing to the target page. This means that your business would be better off entrusting the SEO for your website to third party SEO practitioners. If you are looking for SEO consultants in the Gold Coast area, do not hesitate to contact a professional agency like “SEO Gold Coast“.
3. Email Marketing
Being one of the oldest parts of internet marketing strategies, email marketing still remains as an effective avenue until this day. Email marketing follows the principle of keeping contact with future potential customers, whether they are old customers which could transform into repeat buyers or people who only submit their email addresses at the time being, which hopefully will transform into customers in the future.
One thing to pay attention to is that your business has to set up the email subscription option as something that is not fraudulent to the owners of the email addresses. The email addresses must be obtained with the consent of those people. If, for example, you already obtained email addresses prior to starting your email campaign and wants to include them as recipients to your email marketing campaign, the ethical, and even legal, thing to do is to contact the email owners and ask for their consent. You should also set up a way for those people to be able to stop receiving your email blasts.
4. Social Media Marketing
Today, almost every living person on earth has one or two social media accounts. Chances are, even your grandfather or grandmother may have social media accounts on Facebook or Instagram. In fact, according to some studies, social media users comprise the largest part of internet users at the moment. This provides social media platforms with great potential as part of internet marketing for your business.
Challenges in marketing through social media arise in creating suitable content. Each social media has its own unique characteristics, procedures or community habits in content presentation, and thus requires sufficient planning prior to execution. Social media marketing content must ring true with the characteristics of your business’ target audience. In addition, for your staff to manage social media accounts for your business, he or she is required to possess sound product knowledge and sufficient communication skills in managing comments and inquiries on the accounts.
5. Paid Online Advertising
Although there are some free online advertising platforms, paid online advertising platforms are still more advantageous for business use. The most prominent advantage of paid online ads is that brand visibility for your website and business can be obtained almost instantaneously.
Some advertising networks that are quite widely used today are:
- Google AdWords
- Facebook Ads
- YouTube Ads
- Twitter Ads
- Instagram Ads
Each of the above online advertising platforms offers its own unique advantages. Google AdWords can house ads about almost all kinds of industries, products or services. AdWords also offer the huge potential of brand visibility as it commands more than 90% of the search engine usage, where the ads will be displayed.
Advertising with social media ads provides advertising to the social media platform’s users. This means that the ads can be tailored to match the user’s preference and interests. One little challenge, though, the ads are displayed rather intrusively on users’ feed, not necessarily matching what they are doing at that moment. But then again, Facebook Ads can deliver results far more than expected, especially if the ads are well packaged as a viral campaign.
6. Content Marketing
Content marketing is essentially trying to entice internet users to come to your website through links, predominantly from external websites, whereas those links provide quality content which satisfies the user’s need for specific information, especially ones that are related to your business. The basic aim of this strategy is driving internet users to your website or blog by providing backlinks to specific pages on your website or blog. The external pages bearing the links to your website must also be planned as to how many links your website needs, selection of the suitable external sites with sufficient authority, and so on.
The above are several of the most used strategies in the internet or online marketing, which have been proven by other businesses before yours to be successful and beneficial. As you are now equipped with the knowledge of internet marketing basics, it is best that your business tries and engage in it.