Website design is incredibly important, but equal importance should be given to your business’ SEO strategy.
Without an SEO strategy, your website design can be as beautiful as you like, but it won’t appear in Google searches.
Here are some reasons as to why you should consider having an SEO strategy for your website design UK today!
If you have a great website design and you’re looking to attract more customers, you have to make sure they find you.
It’s nice to have a website to direct customers to so you can display your products and services, give them additional information on your business, and appear more legitimate.
This is a great strategy for bolstering your relationship with existing customers, but it has zero effect when it comes to attracting new customers.
When you search for a service in Google, say for example, “gardening in Stoke” it isn’t randomly decided who appears on the first page.
You need to implement these search terms into your website’s content, meta titles, and descriptions, etc. This might sound complicated, which is why paying an SEO company to do it for you is the best solution to this problem.
The money you put into SEO will be made back tenfold if the company can actually get you on to the first page of Google for searches in your industry and your local area.
When people buy something from their local shop, they wander out of their front door and buy it from the first available place.
The same principle works when someone searches on Google. Younger customers tend to search for what they want online, buy the product immediately from an online store if possible, or find the business they want to buy from online before they venture out to buy the product.
This is especially true for more specialized purchases such as landscape gardening, electricians, plumbers, etc. Basically, any service people used to use the yellow pages for, is now searched for online.
Reviews are also becoming more and more important. Individual businesses and products are given star ratings out of 5 and customers base their purchases on how good the rating is.
This is something that the high street is lacking, the ability for customers to know whether you are trustworthy or not.
Implementing SEO into your website will give these customers the answer they’re looking for, and you want that answer to be you!
A lot of businesses are happy with the amount of custom they get from current clients and don’t really want to attract any new customers.
This is a losing strategy as businesses are migrating online at an alarmingly fast rate, and if you lose any of your current customs you will be left high and dry without any way to attract new customers.
Another objection to the implementation of SEO is that word of mouth is working just fine, and will always trump Google searches.
That might be the case for older customers, but even they are using Google more than ever to look for what they want. My dad is 76 and he uses Google voice search for everything.
With so much choice online, and a lot of companies sending products via post, it’s important to place yourself amongst them and with SEO you can even make yourself appear above them.
I hope this post pushes you to have SEO implemented into your business’ website. For the best results, you should hire a professional SEO company to do the work for you.
Thank you for reading this post, I hope to see you in the next one!